Services

I’ve spent the last 15 years crafting marketing strategies for Fortune 500 brands, running content for billion-dollar companies, and buying media like I had a personal stake in every dollar spent. I’ve worked with the world’s biggest brands and your local Mom and Pops. Now I’m taking everything I’ve learned, stripping out the bureaucracy, and making things simple, fast, and effective just the way marketing should be.

Media Planning and Buying

I’ve managed tens millions in ad spend across social, digital, programmatic, traditional and search. I’ll show you where the real ROAS for your product is and what you’re not doing right through testing. My approach is relentlessly optimized, data-driven media buying with AI-assisted targeting and zero fluff to make sure that there is little to no wasted budget.

I help brands streamline their marketing tech stacks and automate data-driven strategies that drive growth. From there, I design automated workflows and intuitive analytics dashboards that enhance efficiency, deliver deeper insights, and drive performance, helping your business scale with clarity and confidence. Leveraging AI-driven tools to streamline operations, optimize campaigns, and uncover new opportunities for growth.

Content alone isn’t enough. Strategic distribution powered by the right tools drives real results. I help businesses find and implement AI-driven solutions that analyze audience behavior, predict engagement trends, and deliver content where and when it matters most. By streamlining workflows and automating distribution, I ensure your content reaches the right audience at the right time, driving engagement, efficiency, and meaningful action.

Let’s Connect

Let’s grab coffee and see if I can help. If you’re not in Vegas, I have Starbucks gift card and a Google Meet with your name on it.

MAKIN’ IT WITH MACKIN

15 Years in the Game, Now on My Own Terms

I’ve spent the last 15 years crafting marketing strategies for Fortune 500 brands, running content for billion-dollar companies, and buying media like I had a personal stake in every dollar spent. I’ve had the opportunity to work for and partner with top agencies to help deliver results for their clients. That has included brands like Aamzon Alexa, Visit Las Vegas, the Las Vegas Raiders, the Neon Museum, political candidates on both sides of the aisle, and nonprofits across almost every industry. I have also developed deep expertise in e-commerce, helping brands scale through smart media buying, AI-driven automation, and customer-first content strategies.

Beyond the campaigns, analytics, and media plans, I am a man of faith, a husband, and a father of four. My family will always be my top-performing KPI, and the reason I do what I do. My wife, Danielle, and I have built a life centered around love, laughter, and the chaos that comes with raising four amazing kids. We share our experiences in an honest and often hilarious way on our podcast, Makin’ It with the Mackins, covering family life, marriage, and the relatability of raising kids.

When I’m not helping brands grow, you’ll find me on the sidelines of my son’s games or ugly crying at my daughter’s dance competitions. even if I still do not know what a perfect pirouette looks like. Your business is almost as important to me as my family, I promise to always get back to you as soon as their games or performances are over.

At Makin’ It Media, I keep things straightforward. No fluff, no wasted budgets, no long-winded strategies that take months to optimize. I focus on content that converts, media that drives results, and smart AI-driven strategies that give my clients a competitive edge.

If you want an agency that moves slowly and tells you what you want to hear, I am not your guy. If you want sharp, effective marketing that delivers real results, welcome to Makin’ it Media.

Check out our podcast here Makin’ it with the Mackins.